Practical thinking for business owners

Build to last. Structure to sell.

I’m Arthur Addinall, a Perth-based accountant and exit planning adviser. I write about the two jobs every business owner eventually faces: building a business that can stand on its own, and setting it up so it can one day be sold or handed on.

Join me as we explore the great game of business — what works, what doesn’t, and what we can learn along the way. Through curiosity, shared experience and different perspectives, we’ll challenge our thinking and uncover what it really takes to build lasting value.

Build to last

Resilience, systems, people and the habits that make a business more valuable — and less dependent on its owner.

Structure to sell

Valuation, exit readiness, succession and the decisions that shape what a business is worth to the next owner.

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Recent articles

Protect Before You Grow

Growing a business can take years. Protecting the value you've already created may be much quicker. Here's why managing risk deserves a place in every

17 October 2026

About Arthur

Arthur Addinall is a Chartered Accountant, Chartered Tax Adviser and Certified Exit Planning Advisor, and a partner in a Perth accounting practice, where he works with owners on building, valuing and transitioning their businesses.